How to make your company more competitive

When we talk about Business Intelligence (BI) we can refer to several different aspects: the combination of the business processes that are needed to collect data and analyse them in a strategic key; the technology used to realise these processes or the information obtained as a result of such processes.

In general, the BI transforms the data in information of value, that is in knowledge. A vital function in the era of Big Data, with which we indicate the bulk not always easily governable because of the variety and the speed that identifies it. Here is how to make your company more competitive with the analysis of the data.  

Digital Technology and data management 

Even if your company does not have to deal with a huge volume of data, it still posses a documental and communicative fortune from whose speed of management, reading and systemisation depends the ability to be competitive on the market. Not surprisingly, data analysis is often accompanied by the competitive advantage that we obtain over the competition.  

Fabio Moioli, Head Consulting & Services of Microsoft Italy, stated in an interview:  

Technology at the service of data management, therefore, transforms into a competitive lever all the information flow that runs through your company. This is why you need a Digital Hive, to make shareable and accessible all the company’s information. 

What to do before adopting a Digital Hive 

 Before adopting this type of platform, it is necessary to identify the sources of the data flow, the channels on which it runs and any eventual deadlocks it may stop at.

This is a crucial phase, despite the appearances, the involvement of the IT manager is secondary. Indeed, it is not about verifying the efficiency of the IT system but rather to make sure that each Functional Manager can identify the origin of the data and the path that transforms them into information useful to his or her work.  

Mapping the sources of the data 

Data can be of different types: 

Just like the source they originate from: 

The sharing

Tracking a map of their itinerary, of the speed they arrive with at the destination, of their intelligibility and easiness of use, it is all necessary to introduce the next step: their sharing. 

Each department’s manager needs to be able to obtain immediately all the data that he or she needs but he or she cannot guard them jealously preventing his or her colleagues to tap into it whenever the information may be of common interest. 

Just think of, for example, a Marketing Manager who must know the plans and objectives elaborated by the Controller. The same goes for the employees that do not have leading roles but can get the information quickly, even if they have a lower level of access compared to management.  

A Digital Hive enables sharing, with different degrees of permission, for all the company’s personnel. It is the ideal tool to make sure that the information capital of your company becomes alive and vital, giving to your business that competitive speed that it needs.