Sharing as a cultural code for the organisation – Barney’s version

From people’s soft skills, passing by technological digitalisation to get to sharing as the true input of company communication. This is the value we must learn from the challenges that the Covid-19 pandemic is putting us through.

The value of sharing

In the past few years we have synthesised professional and human experience and we have codified, hence adopted, what we define our paradigm of creation of value for the organisation: sharing as a cultural code for the organisation.

If it was valid in the present-that-we-are-leaving-behind to create value, it is so even more in the present-that-we-are-going through to recreate the value that will come out destroyed by this pandemic.

Three factors to create value

We are convinced that the aim of every organisation is that of creating value and that to do so successfully it is indispensable the combination of these three factors:

1. The people

For their soft skills and particularly for the so-called ‘ability’: the ability to imagine, to elaborate, to learn, to adapt; defined also as a “personal virtue of orientation to success” (naturally the expertise, hard skills, are the main reason why people assume the role they do).

2. Technology

For its peculiar characteristic of “disintermediation”. In every industrial revolution, the technology has distinguished itself for the new scale of disintermediation between labor and man. Today more than yesterday, digitalisation is its most advanced expression.

3. Sharing

Sharing as a new -or renewed- ‘cultural code’. It represents the yeast for organisations definable as smart.

Whatever your organisation may be, this combination can represent the paradigm to interpret its success.

The cultural code of the organisation

Today digital technology makes the communication and transmission of contents easier, bypassing all the intermediations of intermediary filters but by itself also risks being dangerous. That direct communication finds the right people with the right soft skill constitute necessary but not sufficient condition.

It is necessary that the organisation develops a cultural code exactly to keep together in a productive way the disintermediation brought on by digital technology and the ability such as personal virtue.

We frequently hear or read that one of the problems in companies is that of ‘communication’. We invite to turn the attention to ‘sharing’ as a cultural code of your own organisation and not so much as the result of a communicative methodology. Whatever action you may take in this direction, a genetically modified organism will come out.

BusinessRM and the sharing as a cultural code

BusinessRM in the organisation of its communication platform, uses the Context Oriented Management (C.O.M.). It allows to create the best conditions that encourage the combination of these three factors: People + technology + sharing. Find out the reasons to use this technology.

One last advice: the cultural codes of the organisation in the company are always ruled from above. It is then up to the entrepreneur, the owner or the top management, to lead the values’ codes of the organisation.